Guest post: 3 Simple Rules to Create Content Better, Faster, Easier

Have you ever felt “stuck” when trying to come up with articles, videos, blog posts, or social media content? If you said “no”, you’re either Stephen King or a big ol’ liar

The truth is, most of us know all too well the feeling of “staring at a computer screen and mind freezing.” Here are three simple rules to increase your “likes and shares” for your articles, videos, blog posts, and social media content:

Rule #1. The Audience Is Listening—To Themselves.

Who would you rather go to dinner with: someone who talks incessantly about themselves, or someone who’s genuinely interested in YOU?

One of the reasons we get “stuck” is because we are literally stuck on ourselves. Next time you sit down to create an article, video, blog post, or social media content, think about the people you want to impact.

More specifically, picture a SPECIFIC PERSON in your mind; for example, one of your Core Customers, clients or prospects who you have actually communicated with recently. If that person had hired you to give them advice, what would you say to them?

Then:

  1. Write a brief, concise, informative message.

  2. Use clear language that gets your point across quickly—don’t obfuscate, equivocate, or use words like “obfuscate” or “equivocate”.

3.Don’t always talk about how great your product or service is. Of course, there are times you DO need to talk about how great your product or service is. Just not every time.

Remember, people will like you more when you demonstrate that you’re just as concerned about THEIR problems as you are about your own. And people do business with people they like.

Rule #2. Address Your Core Customer’s Pain AND Ambition.

Question: What’s the greatest motivator in the world? Answer: Pain.

Why? Biologically speaking, any organism must avoid pain in order to not die. That’s why most marketers focus the majority of their messages on their prospects’ PAIN.

However, when ALL you talk about is pain, your messages become like Johnny One-Note: “Aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahhhhhhhhhhhhh!”

It gets a little boring.

So, when creating any online content, also address your Core Customer’s AMBITION—their dreams, hopes and desires.

For example: When you follow Rule #1 and really put yourself in your Core Customer’s shoes, imagine what their day is like. (You may not have to imagine much, because odds are you’re a lot like them.)

To address pain, ask questions like: “What am I afraid of? What is hurting me or scaring me right now? What’s my biggest frustration?”

But then, also ask questions to elicit your Core Customer’s AMBITION: “What do I really, really WANT? What’s my dream or big goal? What do I think is JUST out of reach that I would really like to have?”

Address your Core Customer’s pain AND their ambition, and people will be more likely to respond positively to your messages.

Rule #3: Leave ‘Em Wanting More.

A man was leaving an auditorium in the middle of a speaker’s oration. A woman who was just coming in asked him: “Oh, is the speaker finished?” He replied, “The speaker was finished a half hour ago. He just hasn’t stopped talking.”

A good rule of thumb is to keep your online content between 500-1,200 words. In the immortal words of Paul Hogan: “When you’re onstage, remember the three G’s: Be gracious. Be grateful. Get off.”

Whenever you post online content—including articles, videos, blog posts, and social media content—never forget that you are “onstage”. The more gracious and grateful you are—and the quicker you get off, after having made your point—the more likely people will be to respond to your messages.

The best speakers, writers, communicators and content creators always leave something to their audience’s imagination.

Noah’s Note: People do business with people they like. Use these 3 simple rules to increase your “Likeability” as well as your bank account.

PS. Drop me a comment below if today’s message resonated with you.

And be sure to tell me if you’d like more articles like this.

I believe in you!

If you enjoyed today’s article, please “Like” and comment and share if you want more content like this…

Noah St. John, Inventor of Afformations®

8 Replies to “Guest post: 3 Simple Rules to Create Content Better, Faster, Easier”

  1. There’s a lot of wisdom in this post, but it makes assumptions about the reasons why someone is blogging. My blog is essentially a diary about the troubles and challenges I face in my daily life. I write only for people who find my experiences interesting or useful. I honestly don’t care about likes or engagement metrics. Those seem totally artificial to me, they’re an abstraction away from what I actually care about. What I live is getting feedback from readers who resonate with what I’ve written. I don’t set out with a grand marketing objective in mind. I aim only to speak my truth as honestly as I can. I have faith great good comes from this approach. Oh and I also NEVER agonise about what to write about. I simply write when the urge strikes. For me, I can’t force creativity to fit my schedule, I have to wait for it to bube up within me naturally. TL;DR – different people blog for different reasons. Don’t assume everyone is like you.

    1. We are different and it’s quite impossible to satisfy all readers at once. 🙂
      I’ve found this particular post worth of sharing, because I got many emails from people asking me to help them with their blogging journey. I believe there are people who already wrote some good content about it and Noah is one of them.

      Thank you for sharing your own perspective Rock, I really appreciate it.

      1. Maja, I owe you and Noah an apology. On reflection, I can see that I was in a grumpy mood when I wrote my earlier comment due to issues going on elsewhere in my life. I inadvertently wrote in a way that was less kind than I now wish. I can see that Noah’s ideas would be very useful for people who blog as part of their business. Take care and please keep producing your excellent content.

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